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Cultural Connectors: South Asian Influencers Reshaping Global Living in 2024

Updated: Jan 11

In today's digital world, South Asian personalities are making waves across borders, reshaping modern living. From fashion to advocacy, these standout figures on platforms like Instagram and YouTube share experiences that resonate globally with South Asians.

Niharika NM - The Comedy Star

Niharika NM’s 3.4 million Instagram followers love her infectious humor from her LA base, making laughter a language everyone understands.

Nabela Noor - Versatile Entrepreneur

With 2.4 million followers, Nabela Noor's East Coast content, spanning fashion to culinary arts, enriches the lives of South Asians worldwide.

Diipa Büller-Khosla - Empowering Changemaker

Diipa Khosla, a prominent Travel & Lifestyle influencer. With a substantial following of 2 million on Instagram and 220K on TikTok, Diipa is an entrepreneur and a strong advocate for female empowerment.

Diipa has made significant contributions to various fields, including founding the global beauty brand Indē Wild, establishing the NGO - Post For Change, and actively collaborating with organizations like the United Nations to support women worldwide. Her achievements include gracing the covers of renowned magazines such as Vogue, Elle, Grazia, Conde Nast Traveller, and being featured in esteemed publications like Forbes, Harper's Bazaar, Bloomberg, and the Financial Times.

Photo credit: Diipa Khosla
Photo credit: Diipa Khosla

Masoom Minawala Mehta - Fashion Innovator

Content creator for over a decade, Masoom Minawala is one of the first creators of the now rapidly growing global influencer industry. From being a front-runner in transforming the creator economy & representing India on global platforms, Masoom’s ability to adapt & lead in this digital-first era has put her on Forbes Asia’s 30 Under 30 list, GQ’s Most Influential Young Indians, HSBC's l