Cultural Connectors: South Asian Influencers Reshaping Global Living This Year
- Dr. K.
- Jul 13, 2024
- 2 min read
Updated: Mar 30
In today's digital world, South Asian personalities are making waves across borders, reshaping modern living. From fashion to advocacy, these standout figures on platforms like Instagram and YouTube share experiences that resonate globally with South Asians.
Niharika NM - The Comedy Star
Niharika NM’s 3.4 million Instagram followers love her infectious humor from her LA base, making laughter a language everyone understands.
Photo credit: Niharika's Instagram account
Nabela Noor Martin - Versatile Entrepreneur
With 2.5 million followers, Nabela Noor's East Coast content, spanning fashion to culinary arts, enriches the lives of South Asians worldwide.
Photo credit: Nabela's Instagram
Diipa Büller-Khosla - Empowering Changemaker
Diipa Khosla, a prominent Travel & Lifestyle influencer. With a substantial following of 2.3 million on Instagram and 220K on TikTok, Diipa is an entrepreneur and a strong advocate for female empowerment.
Diipa has made significant contributions to various fields, including founding the global beauty brand Indē Wild, establishing the NGO - Post For Change, and actively collaborating with organizations like the United Nations to support women worldwide. Her achievements include gracing the covers of renowned magazines such as Vogue, Elle, Grazia, Conde Nast Traveller, and being featured in esteemed publications like Forbes, Harper's Bazaar, Bloomberg, and the Financial Times.

Masoom Minawala Mehta - Fashion Innovator
Content creator for over a decade, Masoom Minawala is one of the first creators of the now rapidly growing global influencer industry. From being a front-runner in transforming the creator economy & representing India on global platforms, Masoom’s ability to adapt & lead in this digital-first era has put her on Forbes Asia’s 30 Under 30 list, GQ’s Most Influential Young Indians, HSBC's list of leading female entrepreneurs worldwide as well as CNN's '20 under 40' list.
An active investor, entrepreneur, generation equality ally at UN Women India, global influencer, and creator, Masoom wants to leave no stone unturned in creating a sustainable & responsible ecosystem for the future creators and entrepreneurs of the world. Since the inception of her journey, Masoom has been curating a framework to put Indian fashion on the world map through her content as well as entrepreneurial endeavors. Masoom has always had traditional roots while fostering her global reach and has collaborated with over 500+ brands across the globe.

Shivani Bafna - Lifestyle Curator
With 691K followers, Shivani Bafna’s Midwest blog beautifully blends South Asian traditions with modern living for a global audience.
Photo credit: Shivani's instagram
Deepica Mutyala - Diversity Advocate
Deepica Mutyala's 501K-strong platform from Los Angeles champions diversity, sparking global conversations on redefining beauty norms.
Photo credit: Deepica's Instagram
Ami Desai - Embracing Cultural Nuances
In LA, Ami Desai's 257K followers witness her journey navigating traditional values in a modern world, inspiring a global community.
Photo credit: Ami's Instagram
Nadia Jagessar - Versatile Trailblazer
With 110K followers, Nadia Jagessar, based on the East Coast, inspires others across continents with her diverse talents.
Photo credit: Nadia's Instagram